Keeping with consumer’s contact details, diagnosing their issues correctly and ensuring positive interaction from them can be challenging for the marketing and sales department. Fortunately, a CRM software can handle myriads of workloads related to dealership business and its sales processes. In this competitive era, small and large businesses need to handle their existing and prospective consumers with great care.
Choose right dealership CRM software?
Choosing right CRM is crucial for enhancing customer experience. Therefore, get familiar with the different features available and what specific capabilities your dealership staff needs. Below is a list of CRM software features, which will help you define your needs. Remember all platforms will not have all the features listed below, so determine your needs and do a little research.
Features and functionalities available in top CRM software
Users can segment all the contacts within groups, so as to organize and cater them in a better way. With auto dealer CRM you can collect vital customer data and strengthen your marketing strategies, while introducing new products. All the interaction with consumers can be personalized making them feel privileged and gratified, which is the main aspect of consumer satisfaction.
A single or multiple dealership showroom can be managed from a solo screen featuring customizable dashboard. You get clear view of statistics that matter more including all kinds of traffic to the showroom – phones, online, and daily follow-up. Management can use real time reports to take data-driven decision like drill down zones that need attention.
Lead management allows sales department to identify clients who can possibly convert, thus grab good opportunities. The sales team can determine your best clients on the basis of psychographic and demographic factors for effective follow-up process. This helps to enhance the competence and efficiency of sales people because they can focus on correct leads at the precise moment.
CRM software solution is capable to develop efficient marketing strategies using multi-channels like local print, direct mail, broadcast ads, text messages, online ads, phone calls, social media, and customized emails. The chosen solution needs to help user analyze information by generating demographics, statistics, and consumer data. It needs to be compatible with variety of marketing tools like discounts, coupons, and loyalty programs on sales & services.
This is an optional feature, which can be incorporated to track vehicle inventory on the basis of model and make. It can filter reports like quickest selling model or the most popular brand or very profitable makes and even discounts to avoid.
Choose a CRM software vendor that offers online training and periodic updates.